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2025 SPONSORSHIP OPPORTUNITIES GUIDE ® United Way of the Capital Region For more information, please contact United Way of the Capital Region at 717.732.0700. United Way of the Capital Region is pleased to offer a variety of sponsorship opportunities for many of our events, membership groups and videos in 2025. Thanks to the continued generosity of wonderful supporters, our events are highly visible, fun opportunities to connect with business and community leaders who believe in our mission, while supporting the important work of our organization. Our United Way is proud to say no donor dollars are used to sponsor our events. Sponsorships include support above-and-beyond corporate and individual gifts made to United Way of the Capital Region. We hope you will consider partnering with us. Thank you for supporting United Way! BECOME A SPONSOR TODAY! For more information, or to sponsor an event or project, contact: Sponsorships marked with an asterisk (*) have First Right of Acceptance. General Events,Bridges Society and Women’s Leadership Network Rae Lynn Cox rcox@uwcr.org Tocqueville Society Events Alex Kruger akruger@uwcr.org Day of Caring, Youth Day of Caring and Volunteer Projects Heidi Neuhaus hneuhaus@uwcr.org Labor Day of Action Susan Weldon sweldon@uwcr.org You can also call United Way of the Capital Region at 717.732.0700. 2YOUTH DAY OF CARING Harrisburg City Island Friday, April 4, 2025 8 a.m. – 1:30 p.m. Youth Day of Caring is a one-day event held in conjunction with National Youth Service Day, where high school juniors and seniors spend the day volunteering. The event brings together more than 200 high school students to perform landscaping, painting and general maintenance duties to prepare Harrisburg’s City Island for the season. In addition, members of United Way of the Capital Region’s Bridges Society work with students as project leaders, chaperones, photographers and hospitality volunteers. Bridges Society connects a diverse group of emerging leaders through giving and volunteering. LEAD (T-SHIRT) SPONSOR - $5,000 •Company logo is printed on the back of the Youth Day of Caring T-shirt worn by nearly 300 student participants, chaperones and volunteers. •Recognition in media advisory and press release. •Company can display sign/banner at the event. •Recognition as the lead sponsor in United Way’s electronic communications: o Web story following the event. o Social media posts. o Acknowledgement as a sponsor in all Youth Day of Caring stories placed in United Way e-newsletter(s). LUNCH SPONSOR - $2,000 (Monetary or In-Kind) •Company can display sign/banner at the event. •Recognition in media advisory and press release. •Recognition as the lunch sponsor in United Way’s electronic communications: o Web story following the event. o Acknowledgement as a sponsor in all Youth Day of Caring stories placed in United Way e-newsletter(s). TRANSPORTATION, TOOL OR SNACK SPONSOR- $500 (Four Sponsorships Available) •Company can display sign/banner at the event. •Recognition as a sponsor in United Way’s electronic communications: o Web story following the event. o Acknowledgement as a sponsor in all Youth Day of Caring stories placed in United Way e-newsletter(s). In 2024, Members 1st Federal Credit Union served asLead Sponsor* and Capital Blue Cross Connect was the Lunch Sponsor. 3CAMPAIGN COORDINATOR CELEBRATION Date and Location TBD (April) noon – 1:30 p.m. United Way of the Capital Region’s Campaign Coordinator Luncheon recognizes the work of our dedicated campaign coordinators. At the event, the “Best Of” Awards are presented to the best company campaigns in certain industries. In 2024, Capital Blue Cross Connect served as Event Sponsor.* EVENT SPONSOR - $1,000 •Company logo included on electronic invitation. •Company recognized during the event. •Company can display sign/banner at the event. •Opportunity to deliver brief remarks at the event. 4CELEBRATION EVENT Location TBD May 2025 6-8 p.m. Approximately 400 business and community leaders routinely attend this event. We will announce the amount raised during the 2024 campaign and recognize the achievements of local companies and volunteers. LEAD SPONSOR - $10,000 •Opportunity to deliver brief remarks at the event. •Company can run a 30 second ad during the event. •Company logo is included on general signage at the event. •Company logo is included on the invitation. •Company recognized during the event and in United Way’s electronic communications. •20 complimentary tickets to the event. GOLD SPONSOR - $5,000 •Company logo is included on the invitation. •Company recognized during the event and in United Way’s electronic communications. •10 complimentary tickets to the event. SILVER SPONSOR - $2,500 •Company name is included on general signage at the event. •Company recognized during the event and in United Way’s electronic communications. •5 complimentary tickets to the event. 5 In 2024, The Hershey Company served as Lead Sponsor. Weis Markets served as Gold Sponsor. Delta Dental, McNees Wallace & Nurick LLC, PA American Water and UPMC Central PA served as Silver Sponsors. JP Lilley served as the Bronze Sponsor.LEAD SPONSOR - $15,000 •Logo included on all videos in this series. STORIES OF IMPACT — VIDEO SPONSORSHIP Sponsorship Due by May 23, 2025 United Way of the Capital Region produces a video series every year to showcase its work in the community. In 2024, the project included a series of four videos focusing on access to health care, school readiness, workforce development and basic needs services. The videos are shown at companies within our footprint, as well as social media channels throughout the year. This is one of our most visible projects. 7 EXCLUSIVE SPONSOR - $7,500 •Company will serve as the sole sponsor of the event. •Company name included in The Book of Leaders in Giving. •Opportunity to deliver brief remarks during the event. •Company can provide a giveaway to attendees. •Company logo included on general signage at the event. •Company logo included on the invitation. •Company recognized during the event and in United Way’s electronic communications. •Company can display sign/banner at the event. •Opportunity to bring 20 guests to the event. GOLD SPONSOR - $5,000 •Opportunity to deliver brief remarks during the event. •Company logo included on the invitation. •Company can provide a giveaway to attendees. •Company name included on general signage at the event. •Company recognized during the event and in United Way’s electronic communications. •Company can display sign/banner at the event. •Opportunity to bring 10 guests to the event. SILVER SPONSOR - $2,500 •Company name printed on the invitation. •Company recognized during the event and in United Way’s electronic communications. •Opportunity to bring 5 guests to the event. TOCQUEVILLE SOCIETY RECEPTION(S) Date, Time and Location TBD (One in Spring/Summer and One in Fall/Winter) Our Tocqueville Society receptions provide networking opportunities for our most generous and notable donors, and serve as a forum to encourage philanthropic leadership in our community. These evening receptions also give Society members an opportunity to welcome new members to this group. The Tocqueville Society is comprised of some of the Capital Region’s most generous and community minded individuals who donate at least $10,000 annually to United Way. There are currently 245 members in the Society. Sponsorship of this event will give visibility with the highest of company executives and philanthropic leaders in the community. Approximately 100 people routinely attend. Sponsorship levels are per event. In 2024, Fort Pitt Capital Group was the Exclusive Sponsor* of the spring New Members Reception. For the fall event, F&M Trust served as the Gold Sponsor and UPMC Central PA was the Silver Sponsor.8 •Company logo printed on approximately 1,800 Day of Caring T-shirts distributed to participating volunteers. •Opportunity to deliver brief remarks at the Day of Caring kickoff event. •Company can display sign/banner at the event. •Recognition as exclusive lead sponsor in all Day of Caring materials that are distributed to participating companies, including: o Fact sheet. o Recruitment information to participating companies and agencies. •Recognition in media advisory and press release. •Recognition as exclusive lead sponsor in United Way’s electronic communications to include: o Web story. o Social media posts. o Recognition in United Way’s e-newsletter(s). •A company employee can serve on the Day of Caring volunteer committee. •Opportunity for an employee team to volunteer on Day of Caring at the site of their choosing. The exclusive lead sponsor team is the only volunteer group that may choose their assignment. DAY OF CARING Throughout the Capital Region Friday, September 5, 2025 7:30 a.m. – 2 p.m. United Way of the Capital Region’s Day of Caring has been a staple of our community for more than 32 years and is the largest one-day mobilization of volunteers in Cumberland, Dauphin and Perry counties. In 2024, more than 1,100 volunteers from more than 50 local companies participated in indoor and outdoor clean-up, landscaping and support projects at local nonprofit organizations. This is one of our most visible and popular events. As part of Day of Caring, United Way will also hold a “Stuff the Bus” signature project to collect health and school supplies for local children in Ready for School, Ready to Succeed, United Way’s school readiness initiative. SPONSORSHIP LEVELS In 2024, Highmark Blue Shield served as the Exclusive Lead Sponsor of Day of Caring.* EXCLUSIVE LEAD SPONSORSHIP - $25,000 (One Sponsorship Available)9 LEAD CO-SPONSOR - $12,500 (Two Sponsorships Available) •Company logos printed on approximately 1,800 Day of Caring T-shirts distributed to participating volunteers. •Opportunity to deliver brief remarks at the Day of Caring kickoff event. •Companies can display sign/banner at the event. •Recognition as co-sponsors in all Day of Caring materials that are distributed to participating companies, including: o Fact sheet. o Recruitment information to participating companies and agencies. •Recognition in media advisory and press release. •Recognition as co-sponsors in United Way’s electronic communications to include: o Web story. o Social media posts. o Recognition in United Way’s e-newsletter(s). •A company employee from each sponsor can serve on the Day of Caring volunteer committee. KICKOFF SPONSOR(S) - $1,500 (Three Sponsorships Available) •Listing as the kickoff sponsor on the kickoff invitation that is distributed to more than 1,100 volunteers. •Recognition in media advisory and press release. •Opportunity to display company signage at the kickoff event. •Recognition during the kickoff event. •Recognition as the kickoff sponsor in United Way’s electronic communications. BREAKFAST SPONSOR - IN-KIND DONATION •Listing as the breakfast sponsor on the kickoff invitation that is distributed to more than 1,100 volunteers. •Recognition in media advisory and press release. •Opportunity to display company signage at the kickoff. •Recognition during the kickoff event. •Recognition as the breakfast sponsor in United Way’s electronic communications. DAY OF CARING SPONSORSHIP LEVELS (cont.) In 2024, Penn State Health, UPMC Central PA and Wegmans served as Kickoff and Breakfast Sponsors. WGAL served as the Media Sponsor.Next >