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2027 SPONSORSHIP OPPORTUNITIES GUIDE For more information, contact United Way of the Capital Region at 717.732.0700 or visit uwcr.org.General Events, Bridges Society and Women’s Leadership Network Rae Lynn Cox rcox@uwcr.org Tocqueville Society Events Alex Kruger akruger@uwcr.org Day of Caring Leilani Rooney lrooney@uwcr.org Volunteer Projects Heidi Neuhaus hneuhaus@uwcr.org You can also call United Way of the Capital Region at 717.732.0700. 2 United Way of the Capital Region is pleased to offer a variety of sponsorship opportunities for many of our events, membership groups and videos in 2027. Thanks to the continued generosity of wonderful supporters, our events are highly visible, fun opportunities to connect with business and community leaders who believe in our mission, while supporting the important work of our organization. Our United Way is proud to say no donor dollars are used to sponsor our events. Sponsorships include support above-and-beyond corporate and individual gifts made to United Way of the Capital Region. We hope you will consider partnering with us. Thank you for supporting United Way! BECOME A SPONSOR TODAY! For more information, or to sponsor an event or project, contact: Sponsorships marked with an asterisk (*) have First Right of Acceptance.3 BRIDGES SOCIETY TIP OFF EVENT The Cavoli Barn, Harrisburg March 11, 2027 6-8 p.m. Last year, United Way of the Capital Region’s Bridges Society held its second Tip Off Event at the Cavoli Barn in Harrisburg. “The Barn” is Andrea and Greg Cavoli’s spacious indoor basketball court which hosted more than 140 guests. Attendees cheered on and helped support 10 local business and community leaders as they battled through a 3-point competition while raising funds to purchase tools for the first graduating class of Tec Centro Capital Region's Facilities Maintenance program. LEAD SPONSOR - $10,000 •Opportunity for one person to play at the event. •Opportunity to deliver brief remarks during the event. •Company logo included on the invitation. •Company name included in The Book of Leaders in Giving. •Company can provide a giveaway to attendees. •Company logo included on general signage at the event. •Company recognized during the event and in United Way’s electronic communications. •Company can display sign/banner at the event. •Opportunity to bring 20 guests to the event. GOLD SPONSOR - $5,000 •Opportunity to deliver brief remarks during the event. •Company logo included on the invitation. •Company can provide a giveaway to attendees. •Company name included on general signage at the event. •Company recognized during the event and in United Way’s electronic communications. •Company can display sign/banner at the event. •Opportunity to bring 10 guests to the event. SILVER SPONSOR - $2,500 •Company name included on the invitation. •Company recognized during the event and in United Way’s electronic communications. •Opportunity to bring 5 guests to the event.LEAD SPONSOR(S) - $10,000 (PNC - Confirmed) •Opportunity to deliver brief remarks at the event. •Company can run a 30 second ad during the event. •Company logo is included on the invitation. •Company recognized during the event and in United Way’s electronic communications. •Opportunity to bring 20 guests to the event. GOLD SPONSOR - $5,000 •Company logo is included on the invitation. •Company recognized during the event and in United Way’s electronic communications. •Opportunity to bring 10 guests to the event. SILVER SPONSOR - $2,500 •Company recognized during the event and in United Way’s electronic communications. •Opportunity to bring 5 guests to the event. In 2026, The Hershey Company was the Lead Sponsor. Penn State Health was the Gold Sponsor. Brown Plus, Delta Dental, Hershey Entertainment and Resorts, UPMC Central PA and Wilsbach Distributors were Silver Sponsors. AAA Central Penn was the Bronze Sponsor. CELEBRATION EVENT West Shore Country Club, Camp Hill May 11, 2027 6-8 p.m. Approximately 400 business and community leaders routinely attend this highly visible event. We will announce the amount raised during the 2026 campaign and recognize the achievements of local companies and volunteers. We will also hear first-hand how United Way's work makes an impact in our community. 4LEAD SPONSOR - $15,000 •Logo included on all videos in this series. 5 SEE ANGELA'S STORY SEE DANIEL'S STORY STORIES OF IMPACT — VIDEO SPONSORSHIP Sponsorship Due by May 23, 2027 United Way of the Capital Region produces a video series every year to showcase its work in the community. In 2026, the project included a series of four videos focusing on how our programs are helping people right here in our community. The videos are shown at companies within our footprint, as well as social media channels throughout the year. This is one of our most visible projects. •Company logo printed on approximately 1,400 Day of Caring T-shirts distributed to participating volunteers. •Opportunity to deliver brief remarks at the Day of Caring kickoff event. •Company can display sign/banner at the event. •Recognition as exclusive lead sponsor in all Day of Caring materials that are distributed to participating companies, including: o Fact sheet. o Recruitment information to participating companies and agencies. •Recognition in media advisory and press release. •Recognition as exclusive lead sponsor in United Way’s electronic communications to include: o Web story. o Social media posts. o Recognition in United Way’s e-newsletter(s). •A company employee can serve on the Day of Caring volunteer committee. •Opportunity for an employee team to volunteer on Day of Caring at the site of their choosing. The exclusive lead sponsor team is the only volunteer group that may choose their assignment. SPONSORSHIP LEVELS In 2026, Highmark Blue Shield served as the Exclusive Lead Sponsor of Day of Caring.* EXCLUSIVE LEAD SPONSORSHIP - $25,000 (One Sponsorship Available) 7 DAY OF CARING Throughout the Capital Region Friday, September 10, 2027 7:30 a.m. – 2 p.m. United Way of the Capital Region’s Day of Caring has been a staple of our community for more than 34 years and is the largest one-day mobilization of volunteers in Cumberland, Dauphin and Perry counties. In 2026, more than 950 volunteers from more than 50 local companies participated in indoor and outdoor clean-up, landscaping and support projects at local nonprofit organizations. This is one of our most visible and popular events. As part of Day of Caring, United Way will also hold a “Stuff the Bus” signature project to collect health and school supplies for local children in United Way’s school readiness program.In 2026, Penn State Health and RKL LLP served as Kickoff Sponsors. Wegmans served as the Breakfast Sponsor. DAY OF CARING SPONSORSHIP LEVELS (cont.) LEAD CO-SPONSOR - $12,500 (Two Sponsorships Available) •Company logos printed on approximately 1,400 Day of Caring T-shirts distributed to participating volunteers. •Opportunity to deliver brief remarks at the Day of Caring kickoff event. •Companies can display sign/banner at the event. •Recognition as co-sponsors in all Day of Caring materials that are distributed to participating companies, including: o Fact sheet. o Recruitment information to participating companies and agencies. •Recognition in media advisory and press release. •Recognition as co-sponsors in United Way’s electronic communications to include: o Web story. o Social media posts. o Recognition in United Way’s e-newsletter(s). •A company employee from each sponsor can serve on the Day of Caring volunteer committee. KICKOFF SPONSOR(S) - $1,500 (Four Sponsorships Available) •Listing as the kickoff sponsor on the kickoff invitation that is distributed to more than 1,100 volunteers. •Recognition in media advisory and press release. •Opportunity to display company signage at the kickoff event. •Recognition during the kickoff event. •Recognition as the kickoff sponsor in United Way’s electronic communications. BREAKFAST SPONSOR - IN-KIND DONATION •Listing as the breakfast sponsor on the kickoff invitation that is distributed to more than 1,100 volunteers. •Recognition in media advisory and press release. •Opportunity to display company signage at the kickoff. •Recognition during the kickoff event. •Recognition as the breakfast sponsor in United Way’s electronic communications. 8TOCQUEVILLE SOCIETY RECEPTION(S) Date, Time and Location TBD (One in Spring/Summer and One in Fall/Winter) Our Tocqueville Society receptions provide networking opportunities for our most generous and notable donors, and serve as a forum to encourage philanthropic leadership in our community. These evening receptions also give Society members an opportunity to welcome new members to this group. The Tocqueville Society is comprised of some of the Capital Region’s most generous and community minded individuals who donate at least $ 10,000 annually to United Way. There are currently 259 members in the Society. Sponsorship of this event will give visibility with the highest of company executives and philanthropic leaders in the community. Approximately 100 people routinely attend. Sponsorship levels are per event. LEAD SPONSOR - $7,500 •Company name included in The Book of Leaders in Giving. •Opportunity to deliver brief remarks during the event. •Company can provide a giveaway to attendees. •Company logo included on general signage at the event. •Company logo included on the invitation. •Company recognized during the event and in United Way’s electronic communications. •Company can display sign/banner at the event. •Opportunity to bring 20 guests to the event. GOLD SPONSOR - $5,000 •Opportunity to deliver brief remarks during the event. •Company logo included on the invitation. •Company can provide a giveaway to attendees. •Company name included on general signage at the event. •Company recognized during the event and in United Way’s electronic communications. •Company can display sign/banner at the event. •Opportunity to bring 10 guests to the event. SILVER SPONSOR - $2,500 •Company name included on the invitation. •Company recognized during the event and in United Way’s electronic communications. •Opportunity to bring 5 guests to the event. 6 In 2026, Focus Partners Wealth was the Gold Sponsor and Sun Motor Cars was the Silver Sponsor of the spring New Members Reception. For the fall event, F&M Trust will serve as the Gold Sponsor and Focus Partners Wealth will serve as the Silver Sponsor.YEAR-ROUND SPONSORSHIP OPPORTUNITIESNext >